Italy already has several pro-vaping organisations, such as the Italian Federation of Electronic Cigarette Manufacturers (SVAPO) and the Association of Independent Retailers (Anide), but up to now there hasn’t been a group focused on vapers themselves. While manufacturers and retailers share an interest in keeping a range of vapour products available, their goals don’t always coincide with those of vapers themselves. The birth of ANPVU therefore gives them a much-needed opportunity to influence the debate.